Health & Wellness

Romanwell founder, Brittany Rogers, was first diagnosed with Ulcerative Colitis as a child. After years of fighting symptoms and feeling frustrated by the quality of care that most IBD patients receive, she became a dietitian so that she could do something about it herself. In 2018, Brittany started Romanwell with a bold vision: to change lives by raising the standard of care for IBD patients everywhere. Romanwell is a team of IBD experts and dietitians that work with patients one-on-one, providing the practical, evidence-based support needed for them to feel their best. By 2022, Romanwell had seen significant growth and was helping patients all over the country. They needed a new brand to grow alongside them to help more individuals with IBD. We worked closely with the Romanwell team to codify their brand ethos, voice, and visual identity and roll it out across their new website, social brand, and patient care packages.

Our ROle

  • Brand Positioning
  • Visual Identity
  • Logo Design
  • Verbal Identity
  • Art Direction
  • Website Design
  • Website Copy


  • Jessica Strelioff
  • Danielle LaRoy
  • The Romanwell Team



BRAND positioning

A brand with a big heart

The brand process started with a deep dive into understanding the difficulties patients with IBD face. What came through this work was just how impersonal and disconnected the healthcare system can be for people with chronic illnesses. In contrast, we wanted Romanwell to be a welcoming, relaxing, and approachable space for IBD patients to get personal support every day. With that in mind, we built the brand around a new brand purpose: to provide exceptional IBD nutrition and lifestyle care every day.

We interviewed several branding agencies but fell in love the second we met with Goodside. It was clear right from the start that they were the best option for us. They deeply understood our company mission and values and had the creative vision to elevate our brand far beyond our expectations. The work they produced for us was nothing short of exceptional. We literally teared up when they read the first draft of our brand narrative because of how well they described the life and experience of our clients.”
Founder of Romanwell
“Goodside's superpower was being able to understand the core beliefs and personality of our brand at the deepest level and craft a brand identity that would bring those characteristics to life for our clients. We couldn't be happier. We honestly feel that our new brand has dramatically elevated the image of our company and will support our growth for years to come. If you are looking for someone who will be a true partner in crafting your brand identity and do the extra work to deeply understand your business and your customers, Goodside should be the first studio you talk to.”
Founder of Romanwell

Want to work together?