About → Goodside

Goodside is an independent brand design studio transforming meaningful ideas into brands people feel, remember, and fall in love with.

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We believe great brands can change the course of a business. Every meaningful business begins with someone who cares deeply about what they're building. Our role is to uncover what makes it worth believing in, then shape it into a brand people can feel, remember, and fall in love with. Through thoughtful strategy, identity, design, and art direction, we create brands with the character and craft to stand the test of time.

We work closely with founders and teams at defining moments, from ambitious new ventures to thoughtful reinventions. We ask questions, explore possibilities together, and shape brands that feel as considered as the businesses behind them.

Goodside is led by brand designer and creative director Jessica Strelioff, with a trusted network of specialists brought in as each project requires. Every engagement is intentionally hands-on, with Jessica leading each project from start to finish.

Project collaborators include Brandon Souba, Christine Gonda, Danielle LaRoy, Grace Walker, Hunter Thompson, Jessica Hische, Jethro Leynes, Kelsey Aroian, Stina Wahlén, Zoltán Szalay, and many more wonderful creatives.

Brand strategy
Naming
Brand identity
Art direction
Web design
Packaging design
Signage design
Print design
Brand guidelines

Health & wellness
Climate & sustainability
Emerging technology
Hospitality, food, & beverage
Venture capital
Family, education & care
Consumer products
Pets & animal welfare
Architecture & design
Outdoors & recreation