We merge visual and verbal to create brands with substance and staying power. Here's how it works.

Phase 1

Discovery & Positioning

Part brand therapy, part creative catalyst, Phase 1 is where we put our finger on what it is that makes you authentically you. Through research and discussion, interviews and workshops, we’ll carve out our own corner of the universe, forging a strategic foundation to build on.

  • Research
  • Brand Audit
  • Brand Workshop
  • Competitor Audit
  • Brand Positioning
Phase 2

Brand Building

This is where things start to take form as we imagine the possibilities of who you’ll be. Blending verbal and visual, we’ll bring our brand positioning to life through a range of identity concepts. Each direction will showcase a full brand system and how it’ll work in the real world. We'll narrow in on one direction and refine into your new brand guidelines.

  • Naming
  • Logo
  • Visual Identity
  • Verbal Identity
  • Brand Guidelines
  • Voice & Tone Guidelines
Phase 3

Brand Launch

It all comes together in Phase 3. We’ll apply your brand to real assets so that you can share your new identity with the world. The deliverables in this phase vary widely from project to project, but many include web design, packaging design, art direction, and templates for social media, decks, and swag.

  • Website
  • Art Direction
  • Photography
  • Illustration
  • Copywriting
  • Animation
  • Brand Campaign
  • Social Assets
  • Packaging
  • Pitch Deck
  • Sales Collateral
  • Brand Advising

Get the A-team, every time

Just like the brands we create, Goodside is built to scale. We work hands-on on every project and bring on specialists from our network of partners to craft the perfect team for every engagement.

We craft the core

  • Strategy
  • Design
  • Copy

And extend with Specialists

  • Developers
  • Animators
  • Photographers
  • Illustrators
  • Videographers

Goodside is a collaborative effort to bring more sunshine into the world in the form of brands that matter.


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