Part brand therapy, part creative catalyst, Phase 1 is where we put our finger on what it is that makes you authentically you. Through research and discussion, interviews and workshops, we’ll carve out our own corner of the universe, forging a strategic foundation to build on.
This is where things start to take form as we imagine the possibilities of who you’ll be. Blending verbal and visual, we’ll bring our brand positioning to life through a range of identity concepts. Each direction will showcase a full brand system and how it’ll work in the real world. We'll narrow in on one direction and refine into your new brand guidelines.
It all comes together in Phase 3. We’ll apply your brand to real assets so that you can share your new identity with the world. The deliverables in this phase vary widely from project to project, but many include web design, packaging design, art direction, and templates for social media, decks, and swag.