We create meaningful brands that stand out and stand the test of time
Every project includes
Discovery & Brand Strategy
Part brand therapy, part creative catalyst, the strategy phase is we put our finger on what it is that makes you authentically you. Through research and discussion, interviews and workshops, we’ll carve out our own corner of the universe, forging a strategic foundation to build on.
- Research
- Brand Audit
- Brand Workshop
- Competitor Audit
- Brand Positioning
Brand Identity
Blending verbal and visual, we’ll bring our brand positioning to life through a range of identity concepts. Each direction will showcase a full brand system and how it’ll work in the real world. We'll narrow in on one direction and refine into your new brand guidelines.
- Logo
- Visual Identity
- Verbal Identity
- Brand Guidelines
- Voice & Tone Guidelines
We can also help with
Naming
Naming is an art and a science. We’ll help you navigate both. Rooted in the strategy and story we’ve set out, we’ll imagine who you could be and capture it in a short word or two. From a long list of possible names, we’ll collaboratively iterate until we find the one.
- Name Ideation
- Domain Availability
- Competitive Vetting
- Light Trademark Audit
- Name options in-situ
Brand Launch
Ready to show the world your new brand? We’ll make it happen, whether that means sourcing from our network of partners, setting you up with tools and templates, or extra hands-on design and copy.
- Website
- Social Assets
- Packaging
- Sales Collateral
- Signage
- Campaign Concepts
- Art Direction
- Photoshoots
- Illustration
- Copywriting
- Animation
- AI Guidance
Get the A-team, every time
Just like the brands we create, Goodside is built to scale. We work hands-on on every project and bring on specialists from our network of partners to craft the perfect team for every engagement.
We craft the core
- Strategy
- Design
- Copy
And extend with Specialists
- Developers
- Animators
- Photographers
- Illustrators
- Videographers
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