Made Renovation

Architecture & Design
Direct to Consumer

Home renovation is a deeply personal process. But navigating the world of general contractors, architects, designers, and suppliers can feel anything but. Made Renovation makes it easy to renovate your home, your way. By combining premium design, materials, and construction, they offer an all-in-one, renovation experience. We worked with Made’s co-founder Sagar Shah to help refresh and expand their brand visual language for launch. Acting as interim Creative Director and Copy Lead, we created and oversaw a wide range of creative work over the course of 6 months.

Our ROle

  • Brand Positioning
  • Visual Identity
  • Verbal Identity
  • Art Direction
  • Copywriting


  • Jessica Strelioff
  • Danielle LaRoy
  • Describe the Fauna
  • Jaime Chiang
  • The Made Team



BRAND positioning

Love your home again

Core to Made is the belief that each home should reflect the best of the people inside it—down to the very foundation. That as life takes its twists and turns, our homes should change along with us. Celebrating this unique point of view, we positioned Made as the home for home renovation. A way to create custom spaces that truly reflect you. At a pace that keeps up with real life. So that when it’s time to think about baby’s first bath, getting the tub is one less thing to worry about. And when your life moves too fast for sit-down breakfast, an island countertop is easily within reach.

Brand Identity

A fresh and flexible system

We developed a visual system inspired by the renovation process, taking cues from blueprints, artisan tile, and clean, refreshing colors. This system provided a flexible foundation where both renderings and lifestyle photography could shine. To celebrate our brand purpose and the full range of happenings at home, we worked closely with Describe the Fauna to art direct a brand photoshoot that captured everything from bath time to me-time.  

“Jessica is one of the best creative leaders in the industry. Her ability to quickly innovate in a high growth environment without sacrificing quality truly sets her apart. She was interim Creative Director at Made for 6+ months during which she led a brand refresh, art directed a brand photoshoot, and worked to roll out the brand across several touchpoints all in a tight timeline. In addition, she also sourced additional creatives for Made including designers, a brand strategist, and a full time creative director. She has a keen eye for design, is extremely collaborative, and understands what it takes to execute a quality brand across touchpoints — plus she's just an awesome human being :) I can't recommend her enough!”
Sagar Shah
Co-Founder & COO of Made Renovation

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