& Primer
Goodside is an independent brand design studio transforming meaningful ideas into brands people feel, remember, and fall in love with.
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What happens when you encourage kids to be curious? They build worlds. They write stories of far-off lands, code into uncharted territory, and engage with the mysteries of the universe. Our visual identity system is an invitation to explore these worlds of wonder and step into the surreal. A vibrant gradient color palette infuses the brand with energy and custom illustrations by Paulina Almira make the whole system sing.
During our strategy phase, we saw that most educational apps for kids tend to speak to parents, teachers, babysitters—almost anyone but kids. We knew we wanted to change that. So we shaped a verbal identity for Primer that put kids in the driver’s seat. Fueled by open-ended questions and short, snappy sentences, we speak directly to the kids we’re building for, bringing our own energy and curiosity to the table so that they can do the same.
Having just raised their Series A, it’s early days for Primer, and the possibilities are endless. Our new brand and website are designed to scale with them as they grow, providing a solid foundation to build on and inspiration for a bright future ahead.
“We absolutely loved working with Jessica and Danielle! They quickly understood Primer’s mission and authentically captured our personality and spirit. We came out of every presentation impressed with huge smiles on our faces.”
