& Ditto
Goodside

& Ditto

As frameworks like EcoVadis and CSRD redefine corporate sustainability across Europe, many businesses find themselves daunted by the complexity of compliance. Ditto (formerly Beavr) is here to help, using AI to make sustainability standards accessible and achievable for every business. We partnered with Ditto to develop a brand strategy, name, identity, and website that mirrored the platform’s promise: a friendly copilot that makes the hard work of sustainability compliance remarkably easy.

Services
Brand positioning & Naming

Your compliance copilot

At its core, Ditto is a story about partnership. It’s about building trust between companies and proving to your partners that your sustainability practices measure up. Our strategy positioned Ditto as a compliance copilot: one part trusty sidekick, one part whoa-that-was-magic assistant. The name Ditto reinforces this idea of partnership in the simplest, most human way. A conversational shorthand that means “same here,” Ditto signals alignment, reciprocity, and trust, helping businesses communicate to one another, “we’re on the same page.”

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Brand identity

Joyful simplicity for a vibrant world

Ditto’s identity is, in a single word, delightful. A smiling logo mark, a vibrant, rainbow color palette—who said B2B SaaS brands have to play it safe? We anchored the design system with a shape-linking brand language as a nod to the partnerships Ditto facilitates and developed an illustration style that envisions the vibrant, sustainable worlds it makes possible. We pulled it all together with a joyfully supportive brand voice and a balanced type system that feels expert, yet approachable and warm.

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Ditto brand design by Goodside