& Kopperfield
Goodside is an independent brand design studio transforming meaningful ideas into brands people feel, remember, and fall in love with.
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Kopperfield connects all of the people and processes at the heart of home electrification. As a two-sided marketplace, this means that their brand platform needed to speak equally to both homeowners and electricians. Our brand idea—power to you—was a rallying cry for all, allowing Kopperfield to seamlessly flex while maintaining a consistent purpose and vision: empowering everyone to step into the electric future today.
The pace of innovation in electric tech is nothing short of inspiring. We wanted to harness that energy with the Kopperfield identity, so we opted for an electrifying color palette and a logo that cleverly connects to create an abstracted, plug-in K. We set our brand elements on a gridded system as a nod to the electrical grid itself. This gave the brand the structure it needed to flex widely—from aerial nature photography to on-the-ground portraits, and simple iconography to in-depth diagrams—all to create a plug and play system as robust as the tech it enables.
