Goodside is a brand design studio for purpose-driven companies. We build brands that look good, sound good, and do good.
Who we are
After years working in-house and agency-side, we teamed up to create a new kind of studio.
Goodside was founded by Danielle LaRoy and Jessica Strelioff. We share a common background, having worked at tech companies through their hypergrowth stages. Danielle, on the left, was at Dropbox during its stick figure days. Jessica, on the right, saw Asana through their iconic rebrand. Working together on the agency side, our creative energy clicked naturally and the idea for Goodside was born: a brand studio rooted in the practical needs of early-stage founders and the magic of full-of-life brand identities.
Follow Danielle
Follow Jessica
We’ve worked with some of the best
At Goodside, we believe in
Finding the good
Every brand, just like every person, has something special to bring to the world. We’re here to discover and unleash it.
Building for good
Great brands are never static. That’s why we create systems designed to flex and evolve over time, as culture changes and you do.
Making more good
Karma is real, the world is small, and life’s too short to be anything but your best. We work to make the world a little sunnier for everyone, every day.
.svg)
