# Goodside

> Goodside is an independent, strategy-led brand design studio founded and led by brand designer and creative director Jessica Strelioff. Every Goodside brand is rich with a story: each engagement begins with brand strategy — positioning, narrative, and naming — to uncover what makes a business worth believing in, then the visual and verbal identity is built around that story, so every design decision has meaning behind it. Goodside partners with founders and teams at defining moments, from ambitious new ventures to thoughtful reinventions. Its best clients care deeply about what they are building, believe brand can change the course of a business, and value strategy, collaboration, character, and craft.

Goodside brings brands to life across the full spectrum of touchpoints, physical and digital alike: packaging, print, signage, menus, environments and interiors, brand campaigns, and websites. The studio is equally at home crafting a boutique hotel's printed collateral as a tech company's product brand.

Services: brand strategy, naming, brand identity, art direction, web design, packaging design, signage design, print design, and brand guidelines.

## Industries

Goodside is a brand design studio working across:

- Hospitality, boutique hotels, restaurants, and cafes
- Consumer products, food, beverage, and CPG
- Health, wellness, and healthcare
- Climate, sustainability, and materials
- Architecture, real estate, interiors, and the built environment
- Pet care, pet food, and animal wellness
- Running, outdoor, and active lifestyle
- Technology and venture-backed companies

## Projects

Goodside creates and evolves brands for:

- New company and product launches
- Company and brand rebrands
- Boutique hotels and hospitality concepts
- Restaurants, cafes, and neighborhood destinations
- Consumer products and packaging
- Architecture and design practices
- Health and wellness platforms
- Climate and sustainability companies
- Pet and animal-wellness brands
- Outdoor and lifestyle businesses

Clients include The Mind Company (Elevate Labs), Spero Ventures, Superorganism, Storyworth, Kimball Modern, Bloomnet, Ditto, DirtyVine, Radial Health, Desnudo Coffee, Puck, Follow Architecture, Kopperfield, and Henri & Helene.

Contact: hello@goodside.studio

## Key pages

- [Home](https://www.goodside.studio/): Studio overview and featured work
- [Work](https://www.goodside.studio/work): All brand design case studies
- [About](https://www.goodside.studio/about): How the studio works, services, industries, clients, and press
- [Contact](https://www.goodside.studio/contact): Get in touch

## Selected case studies

- [The Mind Company](https://www.goodside.studio/work/the-mind-company): Brand for the makers of Elevate and Balance apps
- [Spero Ventures](https://www.goodside.studio/work/spero): Venture firm brand identity
- [Superorganism](https://www.goodside.studio/work/superorganism): The first venture firm for biodiversity
- [Storyworth](https://www.goodside.studio/work/storyworth): Brand evolution for the keepsake-book company
- [Henri & Helene](https://www.goodside.studio/work/henri-helene): Neighborhood French bistro brand
- [DirtyVine](https://www.goodside.studio/work/dirtyvine): Natural wine destination brand
- [Desnudo Coffee](https://www.goodside.studio/work/desnudo): Specialty coffee brand rooted in farm-direct sourcing
- [Kimball Modern](https://www.goodside.studio/work/kimball-modern): Interior design studio brand