Universe, take notes. We’re manifesting our perfect projects

April 6, 2023
By Danielle LaRoy, Co-Founder & Creative Director at Goodside
Thoughts

We’re not usually woo-woo people. But we’re also not not. We believe in good energy and curiosity and open-mindedness—at work and in the rest of life. So pull out your crystals and come manifest with us. Because we’re putting things into the universe sounds a lot better than gimme the perfect project.

Before we get into our dream briefs, though, it’s worth sharing a bit about the kinds of projects we love. Because we love a lot! The phrase that we find ourselves repeating is purpose-driven. When we say purpose-driven, we mean people who care a lot. About other people, about the planet, about a problem, or a feeling, or an industry. We want to work with people who care, passionately, about something that they think will make the world better. And that’s really our only must-have.

So if you don’t see your exact brief in here—and spoiler, you probably won’t—don’t let that discourage you. The diversity of this work is what keeps us excited.

Okay manifesting in 3... 2... 1...

We want to build brands the world needs

There are so many big problems out there. And so many smart people working on solving them. We want to help where we can through the brands we build and the work we do.

Brief 01: A rebellious health-tech brand

The American healthcare system is a mess. In fact, it’s probably messier than any other developed nation’s. And that’s a hard pill to swallow, even for those of us with a lengthy morning medication routine. We want to help companies change that. Maybe you’re bravely tackling billing or helping patients navigate insurance. We’re here for it. Especially if you’re doing it with a little bit of swagger. Of course this approach won’t be right for most in healthcare—it’s a delicate space where people often feel their most vulnerable. But that’s what makes this opportunity for fearlessness at the systems level so interesting. If you want to be bold in healthcare—call us.

We want to build brands at the top of their craft

Working with a high-end architecture firm has recently reawakened us to the beauty in the details and the creative opportunities you get when you work with clients who have perfected their craft. We’re manifesting more of that.

Brief 02: Come one, come all craftspeople

• Watchmakers
• Winemakers
• Artists of all kinds
• Technical outdoor gear makers
• Woodworkers and furniture makers
• Food scientists

We want to build brands that make you smile

We love branding for its power to put you in a mood. To fire you up, calm you down, and put a smile on your face. That lattermost camp is the one we’re manifesting at the moment—we want to build big-grin brands. Because this should be fun.  

Brief 03: A pet brand for the weird

Pets are the best. Especially my little chumpalumpa. My little king of the jungle. Who loves little kisses on her little wet nose? Oh yes you do. Oh yes you do. Oh... you’re still reading this. Suffice to say, we love pets, and we think it’s funny how pet brands tend to focus on how weird and goofy our pets are. But, ahem, how weird are their humans? We think there’s a fun opportunity to flip the script when it comes to pet stuff. To celebrate the way that we’re instantly transformed into the absolute weirdest puddles of goo when it comes to our precious poofs. Want to make a weird pet brand? So do we.

Brief 04: Something stylish and sustainable

Climate change is serious. But the solutions can be fun. So let’s give people a reason to choose clean. We’re manifesting a stylish, sustainable brand to be the beacon of better tomorrows. Maybe it’s a shampoo brand that cares about curls and corals (you can have that one for free, L’Oreal). Or someone Reformation-esque (call us, Ref). The choice to be planet-positive should be a no-brainer—we want to help make it that way.

We want to build brands we just vibe with

We want to build brands that just seem to have it. Whatever it is. That je ne sais quoi, chef’s kiss quality. Here’s a handful of moodboards we’re manifesting into existence for the right burgeoning brand.

A place with good taste in more ways than one. Is it a cafe? A pizza pop up? The choice is yours.
This mood has range—it could fit anything from sustainable beauty to high-end design.
We love a retro rainbow. Especially for folks on the cutting edge of tech, data, and climate

At the end of the day, we want to build brands that matter.

We want to build brands with substance and staying power. That wake you up like a good cup of coffee. And make you feel seen at just the right moment. If that sounds like you, or who you want to be, let’s chat.

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